As part of Auteur Media’s commitment to the city and the communities it works within, when possible, we provide pro bono PR support to local charities, individuals and organisations that are making the Liverpool City Region a better, safer and happier place to be.
Since October 2019, in addition to the extra support we provide to a number of charity clients, on a pro bono basis, we have also supported.
The Choir With No Name Liverpool
We provided regional PR support for The Choir With No Name (CWNN) Liverpool, as it released its performance of This is Me from The Greatest Showman to mark World Homeless Day 2019. The song was recorded alongside CWNN’s from other parts of the UK and all money raised through distribution of the single was reinvested into CWNN’s work supporting homeless and marginalised people. The coverage achieved had a reach of more than 365k and saw choir members sharing their personal stories on local radio.
During the COVID-19 lockdown, in April 2020, we provided regional PR support to the #BikesForNHS initiative, launched by HYPE Merseyside. The organisation pledged to provide more than 100 of its hire bikes to NHS staff across Merseyside hospitals, as a means of supporting their fight against COVID-19. The PR campaign was intended to drive applications for the bikes. Sixty applications for the first 100 bikes were received within 48 and coverage generated reached more than 100k people.
The Advent Bank
In the run up to Christmas, we helped South Liverpool-based community group, The Advent Bank, promote its fundraising festive book The Rainbow Christmas, along with a range of craft kits and decorations created by Liverpool makers for the campaign. Over the course of the year this amazing charity raised £14,000 that will be used to support some of our region’s most vulnerable people. You can see some of the festive coverage we achieved here.
Eat BMX Repeat
Rounding off a year of working with amazing organisations, we supported a group of community organisations, which came together to address the issue of food insecurity and provide some festive fun for young people from across the city.
The ‘Eat BMX Repeat’ initiative saw Liverpool-based social enterprise Food For Thought join forces with Peloton Liverpool’s BMX Box L5, Transport Amateur Boxing Club and West Everton Community Council, to a BMX-based event that allowed local kids to have a great day out, make new friends and enjoy a free hot meal and some festive treats. You can see some of the coverage we achieved here.
What a year 2019/20 was – here’s to seeing what 2020/21 brings!